Next 2024
Superlógica Next, hosted by one of the leading names in technology and financial services for condominium and real estate markets, stands as a key platform for unveiling emerging trends and best practices within the industry. For the 2024 edition, I had the privilege of contributing my creative expertise to what is known as the largest and most influential event in the real estate sector.
Among the diverse materials I developed, the ones that resonated most deeply with me were the renders and custom-designed stickers, crafted specifically for social media and the event’s attendees. While seemingly small, these elements proved highly impactful, acting as visual tools for engagement and interaction that seamlessly combined functionality with a lighthearted, fun aesthetic.
What made this project especially memorable was the creative freedom I had to experiment with animation principles inspired by classic children’s cartoons. By integrating this playful style into a professional context, I was able to reflect the energy of the event while ensuring the designs aligned with the practical needs of the attendees: dynamic, engaging, and easy to communicate with.
Contributing to Superlógica Next 2024 was not only an honor but also a creatively fulfilling experience. This project brought together strategic thinking, creative execution, and a touch of animated charm to enhance both the communication and spirit of such an extraordinary event.